科学定价细分

营销人员早已熟悉细分的概念。实际上,现代营销通常可以被认为是识别细分(细分),选择要服务的细分(定位)以及为所选细分设计产品(定位)的过程。

如果我们要在商品中设置价格怎么办“scientific” manner? Perhaps segments were mere crutches needed to support marketers facing an onslaught of data, and our computers can happily dispense with such artificial constructs when helping to set prices? In fact the reverse turns out to be true: as firms adopt more 科学的 approaches to pricing, segmentation takes on an ever more central role. This paper examines why that is the case, and explores some of the key issues in defining and managing a segmentation structure.

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